Salvatore Ferragamo

LETTERING IN A BOTTLE

A message sealed in a bottle to be composed and recomposed to express the brand’s identity, uniqueness and culture, kept carefully as a treasure to be re-discovered after years. A message of passion for creativity, beauty, harmony and respect for tradition is the base of the present but also a driving force towards the future, much like a bottle cast to the sea containing hidden secrets and confessions.

Composition

Calfskin, Paper, Polyurethane foam, Silicone, Plaster, Paint, Glass, Metal, Plastic

The Designer

In the 1920s, Salvatore Ferragamo moved to America and became the shoemaker of choice for Hollywood stars such as Audrey Hepburn, and Marlene Dietrich. Upon returning to Florence to establish his company in Italy, Ferragamo invented the first patent in the history of fashion for the cork wedge in 1938. He dedicated his life to creating the perfect balance between beauty and comfort, inventing 350 patents (including the cage heel) and drawing over 20,000 models of shoes. Today, the tradition of Salvatore Ferragamo is carried out by his children and grandchildren and is considered one of the most prestigious fashion houses in the world.

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